New on the Shelf, a Confido Newsletter

New on the Shelf is Confido’s weekly roundup of product updates, upcoming events, and industry highlights — delivered fresh, every week.

New on the Shelf: We Raised $20M!

Fresh from Confido: We're building the AI Operating System for CPG brands and appreciate your support throughout our journey. This is just the beginning, not the finish line.

Justin Hunter & Kara Holinski

Jul 28, 2025

New on the Shelf: Creating Annual Forecasts and Uploading Depletions Data

Fresh from Confido: Scenarios get a major update with the ability to instantly convert them into a full forecast with promotion events.

Allys Ton

Jul 22, 2025

New on the Shelf: SOC 2 Compliance and UNFI Depletions Forecasting

Fresh from Confido: We're building an enterprise-grade platform with top tier data security, AOP-focused features, and best-in-class forecasting models. Check it out!

Allys Ton

Jul 14, 2025

New on the Shelf: Introducing New Tools for AOP and Forecasting Updates

Fresh from Confido: This Q3, manage AOP in Confido rather than in spreadsheets. You can now build complete account-level plans in just a few clicks.

Allys Ton

Jul 08, 2025

New on the Shelf: Introducing Cannibalization Forecasting for New Product Launches

Fresh from Confido: We've introduced Cannibalization as a growth factor and AI-powered deduction classification and reasons. Check out what else is new with Confido!

Allys Ton

Jul 01, 2025

New on the Shelf: AI-Powered Deductions and New Beta Features

Fresh from Confido: Streamline deductions with custom classification and reason logic. We're also launching new beta test groups and more webinars.

Allys Ton

Jun 23, 2025

New on the Shelf: AI Deductions Classification

Fresh from Confido: We’re launching smarter AI tools to streamline deduction reviews and promotions — plus more webinars to help you learn what’s new with Confido.

Allys Ton

Jun 16, 2025

New on the Shelf: Join the Scenarios Beta

Fresh from Confido: We’ve opened up our Scenarios Beta and are launching a new webinar series to help you get up to speed on our latest features.

Allys Ton

Jun 09, 2025

New on the Shelf: Introducing New Tools for Your AOP Process

Fresh from Confido: We launched new tools to streamline AOP planning, added new statistical models for forecasting, and further automated doc handling.

Allys Ton

Jun 02, 2025

New on the Shelf: Expanded Statistical Forecasting Capabilities for Shipments

Fresh from Confido: Our TPM and Sales module now includes expanded statistical forecasting support, AI contracting reading, and Targets to help you manage your AOP.

Allys Ton

May 27, 2025

New on the Shelf: AI Contract Reading

Fresh from Confido: Say goodbye to manually entering promotion details. Confido uses built-in AI to extract key details like customer, timeline, product, and spend terms from your contracts.

Allys Ton

May 19, 2025