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- New on the Shelf: Demand Planning - A Closer Look Under the Hood
New on the Shelf: Demand Planning - A Closer Look Under the Hood
Meet some of the features that make it work: Product Hierarchy, TPM Informed Adjustments, and your new S&OP Activity Review Board.

🎉 Demand Planning 🎉
Last week, Confido launched its new Demand Planning Module. For too long, demand planners have been stuck chasing sales teams, reconciling spreadsheets, and stitching together forecasts from multiple systems. This module changes that — giving supply chain and operations leaders everything they need to build an accurate, confident demand plan in one place.

This week, we’re diving into some of the notable features within the module.
Flexible Planning Hierarchy: Plan at whatever level makes sense for your business — from the DC level down to product, or vice versa.
Intelligent apportioning automatically distributes any top-down adjustment across all underlying items and customers
Easily regroup and reorganize your forecast view without disrupting the underlying data
TPM Informed Adjustments: Building a demand plan shouldn't mean jumping between three systems and chasing sales teams every time a promotion date changes. Confido automatically syncs your promotions, opportunities, and pipefills from your trade calendar directly into your demand plan as individual adjustment rows.
Start from an unpromoted base and let Confido populate the components automatically
Drill into any adjustment cell to see the exact underlying events driving the number
S&OP Activity Review Board: Replace endless meetings and email chains with a structured, automated workflow for collecting and validating sales forecast inputs.
Sales owners review their upcoming promotions and opportunities on their own schedule, with a required reason attached to every update
Demand planners monitor progress in real-time and get a full variance comparison at cycle close showing exactly what changed and why
Demand Planning is available on select Confido plans. If you'd like to learn more about how it could fit into your workflow, reach out to your account manager — they'd be happy to walk you through it. |
🎥 Upcoming Webinars
Demand Planning | Date March 23rd 2:00 - 2:45 PM ET | Discover how to maximize Confido’s Demand Planning Platform. |
2026 POI Spring Series Webinar | Date March 25th 11:00 AM EST | Join POI, Confido, and Every Man Jack for a POI kick off as they discuss a practical look at how one high-growth CPG brand is working to solve this challenge. |
🙌 Chicago Spring Happy Hour!
Heading to POI Sprint Summit? We are hosting a Happy Hour in Chicago! |
We're hosting a happy hour at Cindys Rooftop 13th Floor |
🗓️ April 14th at 5:30 pm - 8:30 PM CST |
We also have extra tickets to the conference! If you’re interested please email: [email protected] |
🎧️ In the Sauce Guest Appearance by Confido’s own Keegan Myles

Confido's Head of Business Operations, Keegan Myles, sat down with In The Sauce to talk about what years on the brand side taught him about the importance of getting your numbers right — and why he joined Confido to help other CPG brands do exactly that.
🤝 Confido’s Referral Program
Know someone that could benefit from Confido? We’d love to connect!
➡️ Submit referrals at the link below:
We appreciate your partnership and support!
🥕 That’s a Wrap — See You Next Week!
This week, we’re excited to highlight all the ways Confido’s newly released Demand Planning module are making team’s lives easier and brands stronger.