Plan trade without the clicks

🧾 The Future is Zero-Click

CPG software spent twenty years adding screens. Every module brought its own tables, filters, and workflows, and the real work became navigating them. We believe good software is now measured by how little you have to do in it: ask for the outcome, review it, confirm.

We've proven it once. Deduction disputes used to be a queue worked one claim at a time, and the volume decided how much money got left on the table. Confido's Auto-Disputes killed the queue. It finds the invalid deductions, fights them, and drives toward wins automatically, without adding hours to your team's week. They review outcomes instead of assembling filings.

This edition is about the second workflow we built the same way.

 🐕️ Meet Fido

Fido is Confido's AI assistant, live now inside your TPM module. It's a chat window wired to your trade calendar and spend data, so instead of clicking through screens to build a promo or pull a number, you just ask.

Trade planning is a click tax: open the calendar, filter, open the promo, edit line by line, recheck the summary. Fido collapses that into ask and confirm.

Ask. A question across your promos used to mean pulling each one by hand. Fido sees them all at once. "What's running this month?" or "What's the projected lift across my Sprouts promos?" comes back in seconds, and the numbers match your Trade Spend Summary page exactly, so there's no reconciling two answers.

Build. Describe a promotion and Fido drafts it, with the financial impact in front of you before anything commits. Nothing touches your calendar until you confirm, and it won't overwrite a draft you have open. At scale, one instruction bulk-updates promos or copies your entire 2026 calendar into 2027, work that used to eat an afternoon.

Try these next time you're in the module:

1. What promotions are running this month?

2. What's the projected lift across all my Walmart promos?

3. Copy my 2026 trade calendar into 2027.

Fido is live now for our trade planning customers. Open it from the Trade Calendar tab.

🔧 Want the Full Change Log?

This newsletter covers the highlights. Under the hood, product updates land every week: dozens of new features, fixes, and the small workflow improvements.

🤝 Confido’s Referral Program

Send us an introduction and receive $1,000 once a meeting is booked. If they close, receive up to 5% of Year 1 ACV.

Know someone who could benefit from Confido? We’d love to connect! ➡️ Submit referrals at the link below: