New on the Shelf, a Confido Newsletter
Posts
New on the Shelf: Trade Calendar Preview and Custom Attributes in Opportunities

New on the Shelf: Trade Calendar Preview and Custom Attributes in Opportunities

Fresh from Confido: faster ways to review your trade inputs in Scenarios and more flexibility when managing Opportunities.

Madeleine Turner
September 29, 2025 • Read time: 4 minutes

🗓 Trade Calendar Preview in Scenarios

Reviewing promotions in Scenarios just got easier. Instead of clicking line by line, you can now preview an entire Scenario’s Trade Calendar in calendar view.

Spot issues with inputs instantly.
Save time when validating large scenarios.

🏷 Custom Attributes in Opportunities

You asked, we delivered. Opportunities can now include custom attributes — bringing more structure and consistency to how teams track them.

No more relying on the “Notes” column.
Pull up Opportunities in meetings with clear, organized values.

👉 More on the Custom Attributes side of things: you can now also filter Shopper Marketing programs by custom attributes, just like in the Trade Calendar.

✨ UI Updates that Just Make Life Easier

Download Shopper Marketing Timeline — You can now download the Shopper Marketing timeline as an image (previously only possible in Trade Calendar).
Search in Company Selection Modal — No more endless scrolling when managing 20+ companies, just type to find the right one.
Import Promotions Between Scenarios — Easily bring promotions from one Scenario into another. Access via the “Generate Promotions” button, where you can now choose to import from either a Forecast Version or another Scenario.

ICYMI: PromoGPT 🤖

No more manual setup required. Now, Confido users can generate a promotion simply by typing a prompt.

Each prompt creates one event, which can include multiple charges.
A faster, easier way to jumpstart promo planning.

🎥 Upcoming Webinars

Beyond the Basics: Forecasting Change Logs Register for webinar	Thursday, October 2nd @ 1 pm Eastern	A quick demo of how Confido logs forecast changes for easy version control across teams.
Making Trade Clear: A Refresher & What's New with Trade Summary Register for webinar	Thursday, October 9th @ 1 pm Eastern	A walkthrough of the trade summary view, with a refresher on core features and new pivoting options.
Better Visibility: Define Lifecycle Stage Within Product Details Register for webinar	Thursday, October 16th @ 1 pm Eastern	A quick demo of how to set and manage product lifecycle stages directly in product details.
Beyond the Basics: Top Down and Bulk Forecasting Register for webinar	Thursday, October 23rd @ 1 pm Eastern	An overview of how teams can speed planning with top-down inputs and bulk forecast updates.
Beyond the Basics: Overview of Shippers in Confido Register for webinar	Thursday, October 30th @ 1 pm Eastern	A look at how shippers are managed in Confido.

🥕 That’s a Wrap — See You Next Week!

From visualizing scenarios in a calendar to tailoring opportunities with custom attributes we’re raising the bar on what trade, retail, and marketing teams can do in one place. More precision, more flexibility, and more growth.