New on the Shelf: Product Sync UI, ERP Reliability and Product Lifecycle Planning

Fresh from Confido: New product page updates, smarter ERP sync controls, and lifecycle planning tools now live.

This week we're shipping improvements across three key areas of the platform — overhauling the Product Page with a cleaner, more intuitive design, rebuilding how Confido handles ERP product syncs to give you more control and visibility, and introducing new lifecycle planning tools in the demand planning workspace to help you manage SKU launches, discontinuations, and retail expansions with ease. Read on for the full details.

🔌 Product Sync UI

We're overhauling the Product Page with a cleaner, more intuitive design to help you manage your catalog more efficiently — launching this week. Here's what's coming:

Redesigned Product Grid

  • Cleaner, more modern layout with gray headers, polished status chips, and a new supply config column

  • Click directly on a row to open the product modal — no more separate "View" column

  • Status bar now only appears when something is missing, keeping the interface clean

Smarter Search & Filters

  • All search and filter controls consolidated into a single row for a more streamlined experience

  • Download, upload, and settings controls grouped together for easier access

🔄 ERP Configurability

We've rebuilt how Confido handles ERP product syncs, giving you more control and visibility over what gets pulled in and why. Here's what's new:

Smarter Sync Filtering

  • Set up rules to control exactly which products get synced from your ERP — no more manual workarounds or CS intervention

  • Filters can be applied globally or at the individual packaging level (consumer units, cases, or shippers)

  • Each rule is composed of a field, an operator, and a value, making them easy to configure and manage

Better Visibility into Excluded Products

  • Products excluded by a sync rule are now tracked with a reason and visible under "Show Inactive"

  • Products missing required fields are flagged and grouped separately so you can easily identify and fix configuration gaps

  • Nothing gets silently dropped — every excluded product has a clear explanation attached

📊 Product Lifecycle Planning

Managing your product portfolio just got easier. We've added lifecycle planning tools directly within the demand planning workspace, giving your team better visibility and control over your catalog as it evolves. Here's what's new:

  • Launch new SKUs — introduce new products into your demand plan from day one, so forecasts reflect your full portfolio right out of the gate

  • Discontinue SKUs — cleanly sunset products that are no longer active, ensuring they don't distort your forecasts or clutter your workspace

  • Sales Forecasting As A Starting Point — when you launch a new SKU with no demand history, Confido uses your sales forecast as the baseline to seed the demand plan. So instead of starting from zero, your plan is grounded in real expectations from day one.

Upcoming Events

Overview

Date/Time

POI Latam: Confido Night on the Town Dinner

Join Confido for an intimate dinner in the heart of Mexico City at Cascabel, one of the city's most celebrated restaurants known for its modern take on traditional Mexican cuisine.

Date: June 3rd, 2026

Time: 7:00 PM - 9:00 PM EDT

Register here

Confido Happy Hour

​Heading to IDDBA? Come hang with the Confido team.

​We're hosting a happy hour at Kavas Tacos + Tequila.

Date: June 7th, 2026

Time: 6:30 PM - 9:30 PM EDT

Register here

Minneapolis CPG Sales Leader Dinner

Join us for an intimate evening with fellow CPG Sales Leaders at Porzana, one of Minneapolis's most celebrated dining destinations.

Date: June 9th, 2026

Time: 6:00 PM - 9:00 PM CST

Register here

Confido CPG Sales Leader Dinner

Join Confido for an intimate dinner with CPG sales leaders during Sweets & Snacks week.

Date: June 28th, 2026

Time: 6:30 PM - 9:30 PM EDT

Register here

🤝 Confido’s Referral Program 

Know someone who could benefit from Confido? We’d love to connect!

➡️ Submit referrals at the link below:

Every referral helps us build a better product for the whole community — thank you.

🥕 That’s a Wrap — See You Next Week!

From a cleaner product page to smarter ERP syncs to new lifecycle planning tools in demand planning — a lot is shipping this week. We're always building, and there's plenty more to come. See you next week.