New on the Shelf: Product Lifecycle, OI Spend Apportioning, and Deductions Comments

🧬 Product Lifecycle: From Innovation to Phase-Out

For those who missed our early look at Product Lifecycle in Confido, you can watch the webinar replay here.

Product Lifecycle introduces structured statuses for every SKU so teams can track where each product sits in its journey — from launch to sunset — and make planning cleaner and more accurate.

Here’s what it helps you do:

• See the full picture with six lifecycle stages (Pending Launch, Active, Seasonal/LTO, Transition, Phase-Out, and Inactive).

• Keep forecasts and promos focused — when a product is marked Phase-Out or Inactive, it automatically stops showing in forecasts and new promo planning.

• Reduce clutter by hiding old SKUs while keeping historical performance data accessible.

• Use the Discontinue button in Forecasts to trigger the same lifecycle updates directly.

The result: more accurate planning, cleaner product lists, and less noise when building promotions and forecasts.

💸 Smarter OI Spend Apportioning for Direct Customers

Managing trade across direct retailers like Costco just got simpler. For accounts with multiple Planning Groups (e.g., Costco LA, Costco MW), Confido now automatically apportions OI spend to the correct PG.

Here’s how it works:

• If OI spend is tied to a promotion, it’s allocated to that promo’s Planning Group.

• If it’s a direct customer without a promo, it’s shared proportionally across relevant Planning Groups and counted as retailer spend.

• If neither applies, it’s assigned as distributor spend.

This means cleaner reporting, more accurate PG-level visibility, and a truer reflection of how your spend supports each customer.

💬 Latest Comment Column in Deductions

You can now see the most recent comment for every deduction directly in the table — no extra clicks needed.

• View quick context at a glance.

• Hover to read the full comment.

• Export it for clean audit trails and handoffs.

It’s a small addition that saves a lot of scrolling and searching.

Now, users with an active Muffin Data subscription will see an embedded dashboard directly within Confido (Sales → Analytics).

This integration brings real-time retail and distribution insights straight into your workflow — no tab-hopping required.

If you don’t yet have a Muffin subscription, reach out to your CSM to learn how you can get access today.

💡 Missed the Muffin × Confido acquisition announcement webinar? Watch the replay here.

📣 And don’t forget to register for our upcoming demo of Muffin within Confido, happening Thursday, November 13th at 1 PM ET. Register here.

🎥 Upcoming Webinars

🥕 That’s a Wrap — See You Next Week!

From product lifecycle tracking to better spend attribution and quicker visibility into deduction notes, this week’s updates make Confido even more transparent and organized. Every release brings us closer to a single source of truth for planning, trade, and financial workflows — helping teams move faster with fewer surprises.