New on the Shelf: Prepare for AOP Season with Confido's Targets

🎯 Say Hello to Targets — A Better Way to Plan Your AOP

For many brands, building an Annual Operating Plan (AOP) means juggling spreadsheets, disconnected systems, and lots of guesswork. We’re changing that with the launch of Targets! 

Now, you can define your goals and plan across the dimensions that matter most — including customer, product, product family, planning group, custom attributes, and trade reason levels. Track progress throughout the year in the same platform where you manage your trade, deductions, and forecasts.

Interested in demoing the
Forecasting Module? Let’s chat!

 📊 Trade Planning with Less Friction

You can now set default distributor markups to ensure consistency across your promotions. If you need to make an exception, you can still override the default on a promotion-by-promotion basis.

📈 Greater Forecasting Accuracy

You can now choose how growth is applied in your forecasts with two flexible Growth Factor types — designed to improve accuracy and help teams plan more strategically.

• Phased growth distributes lift gradually across the full time period — ideal for steady increases, like adding a product display at checkout.

• Simple Overlay applies the growth immediately — perfect for sharp lifts from major marketing campaigns or launches.

Both types are visualized above your base performance, helping you clearly see the impact of your growth drivers. This added control allows teams to adapt forecasts to real-world scenarios and better align plans to business goals.

✨ UI Updates that Just Make Life Easier

These changes aren’t flashy, but you'll notice them in your day-to-day workflows.

• Customize visibility for columns like Product Family, Actual Spend, and Custom Attributes in Trade Calendar view

• Faster load times for Trade Calendar

We recently added a new method to your forecasting toolkit: Depletion-based forecasting. Built to work alongside your existing consumption model, it helps you plan based on shipments to distributors and retailers — not just what sells off the shelf.

• Gain clearer insights into product velocity

• Better strategize your sales from warehouse to shelf to pantry

• Make data-driven decisions that drive smarter, more responsive planning

🥕 That’s a Wrap — See You Next Week

 With Targets now live, Confido gives you one place to plan, execute, and measure your Annual Operating Plan — alongside the trade, deductions, and forecasts you manage every day. If you’re ready to take it for a spin, our team is ready to show you around.

We’re building for the long game and the day-to-day — whether you’re setting next year’s strategy or closing the books at month-end. You can read about all our recent updates on our blog.