New on the Shelf: Muffin Data Dashboard + Streamlined Confido Workflows

📊 Muffin Data Dashboard Embed

ICYMI, we announced our acquisition of Muffin Data last week — a CPG analytics platform that helps brands visualize in-store sales, distribution, and inventory data.

Now, users with an active Muffin Data subscription will see an embedded dashboard directly within Confido (Sales → Analytics).

• Access real-time retail and distribution insights without leaving Confido.

• Don’t have a Muffin subscription yet? Reach out to your CSM to learn how you can get access today.

💡 Reminder: Join our customer webinar tomorrow at 12:30 PM ET to see how Muffin Data and Confido work together to bring trade and retail analytics into one view.

🔗 Linked Promotions in Opportunities Table

We’ve made it simple to tell which opportunities have related promotions — right from the main Opportunities table.

• A new indicator column now flags whether an opportunity has a linked promotion.

• No more hunting through hundreds of lines — see what’s connected at a glance.

💸 Expand View Improvements in Cash Application

We’ve added new controls directly within Expand View, making it easier to manage deductions end-to-end.

You can now:

• Add lines directly in Expand View (no need to return to the main page).

• Split and delete lines within the same screen.

• Maintain filters and context while reviewing or adjusting.

These updates eliminate unnecessary toggling between views — making deduction reviews faster and more consistent for every check.

You can now view and edit cannibalizations directly on the Growth Factors page — giving you full visibility into promotional impact and an easier way to adjust or roll back assumptions when needed.

🎥 Upcoming Webinars

🥕 That’s a Wrap — See You Next Week!

From embedded Muffin dashboards and linked promotion visibility to a smoother deduction experience, this week’s updates focus on giving you the clarity and control to work faster and make better decisions — all within Confido.