New on the Shelf: Join our Shopper Marketing Beta

🛒 Understand the Impact of Shopper Marketing

Confido is adding new way to plan and measure your investments with Shopper Marketing. With this module, Marketing and Finance teams can better understand the impact of their investments and strategize for their next initiative.

Join the Beta to build high-level marketing plans and analyze the combined impact of marketing and trade.

📈 Define Forecast Seasonality with Improved Specificity

Confido now supports improved specificity on forecast seasonality parameters:

• Define seasonality patterns at multiple levels — from product families to individual SKUs, and from customers to specific planning groups

• Easily set the level of specificity for seasonality parameters, allowing you to control which inputs take precedence when overlaps exist

• Rearrange the specificity hierarchy as needed to fine-tune how seasonality is applied across your forecast

💵 Set Pricing at the DC Level

Brands can now specify product prices at the Distribution Center (DC) level for more granular planning. While pricing is set at the Customer level, you can override it at individual DCs when needed. This ensures the correct prices flow through the rest of Confido — so your forecasting, trade planning, and net sales all reflect the most accurate numbers.

🗂️ Aggregate Retail Sales Data across several RMAs

Map multiple import RMAs from syndicated data sources like SPINs, Nielsen, and IRI to the same planning group in Confido. We’ll take care of summing the sales volume and store counts for you to feed aggregated actuals in the forecast.

✨ Updates that Just Make Life Easier

• Roll Back Ship-To Opportunities — Users can now roll back or recall a Ship-To opportunities if something shifts or was confirmed in error. This gives your team more flexibility and control when planning, without needing workarounds or support tickets.

• Added Data Support — Confido now supports direct connections to your preferred data warehouse (ex. Google Sheets, Snowflake, Databricks, AWS). Your team can run custom reporting, dashboards, and BI workflows without extra steps, using the same clean, structured data already in Confido. Contact us to enable the connection.

🎥 Upcoming Webinars

Now you can build forecasts in the base units of measure that matter most to your team — whether that’s eaches, pounds, or another equivalized unit. This makes it easy to see performance at the true base level, even if your products aren’t sold that way on shelf.

By normalizing forecasts to base units, operations and supply chain teams get a clearer picture of how velocity impacts production — without manually crunching the numbers.

📞 Chat with your CSM About Annual Planning

Confido is excited to support your AOP process and we can talk about how to run the process through Confido with our recent feature launches of Targets and Scenarios.

🥕 That’s a Wrap — See You Next Week!

With Shopper Marketing, DC-level pricing, and direct connections to your data warehouse, we’re doubling down on data accuracy and flexibility. Each of these launches is designed to help brands do more inside of Confido — whether that’s planning smarter promotions, setting the right prices, or powering custom analysis with cleaner, connected data.