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- New on the Shelf: Equalized Units Forecasting and Expanded AOP Support
New on the Shelf: Equalized Units Forecasting and Expanded AOP Support
Fresh from Confido: We've rolled out a new feature to support AOP, a new forecasting methology, expanded support for Target deductions, and additional table filters.
Allys Ton
August 20, 2025 • Read time: 5 minutes
🧃 Forecasting for Equalized Units
Now you can build forecasts in the base units of measure that matter most to your team — whether that’s eaches, pounds, or another equivalized unit. This makes it easy to see performance at the true base level, even if your products aren’t sold that way on shelf.
By normalizing forecasts to base units, operations and supply chain teams get a clearer picture of how velocity impacts production — without manually crunching the numbers.
⚙️ Create Scenarios by Custom Attributes
The AOP process can be tough — especially when you’re working with nuanced and complex SKU catalogs. That’s why we’ve expanded Scenarios beyond Product and Product Family planning to now include Custom Attributes.
It’s simpler than ever to create account-level plans, compare them, and convert the best one into full trade events and forecasts in Confido. To see an end-to-end demo, join our upcoming webinar with the team behind this release on Thursday, August 28th!
✅ Bulk Update Accruals with Ease
We’ve refreshed the UI for bulk accrual updates to make the process more intuitive — and a whole lot faster. Simply select the lines you’d like to update, hit Bulk Update Status, and change them all in one click. It’s one of those small details that makes working in Confido not just efficient, but a delight to use day after day.
✨ UI Updates that Just Make Life Easier
Filter by Deductions Reason — Quickly narrow in on specific deduction types by filtering your deductions report by reason.
Filter Forecast Metrics by Data Source — Slice your forecast metrics by actuals, forecasts, or default mixed to create custom views with ease.
Added Sorting Functionality for the Forecast Tables — You can now sort columns across the three forecast tables (Consumption, Depletion, and Ship-To) making it easier to refine your view and zero in on the exact data you need.
Expanded support for Target deductions PDFs — Now able to process multi-page deductions for greater speed and efficiency.
🎥 Upcoming Webinars
Beyond the Spreadsheet: AOP Planning with Scenarios | Thursday, August 28th | An end-to-end demo of the new Scenarios experience, designed to help teams streamline their AOP process. |
Maximize Shelf Performance: Shopper Marketing | Thursday, September 4th | Review the impact of your retail media campaigns directly in Confido — furthering optimizing your on-shelf performance. |
Beyond the Basics: Forecasting Change Logs | Thursday, September 11th | A quick demo of how Confido logs forecast changes for easy version control across teams. |
Beyond the Basics: Statistical Forecasting, Part 2 | Tuesday, September 18th | A deep dive into advanced forecasting using varying models — learn how to build and compare statistical forecasts to find consensus. |
ICYMI:
Convert your AOP into Trade Events & Forecasts
Convert your best-case plans into action — with the ability to turn Scenario rollups into full annual forecasts and promotions that tie directly to your Trade Promotion calendar. Once you’ve selected the right plan, you can put it to work. No duplicate entry, no disconnected systems.
📞 Chat with your CSM About Annual Planning
Confido is excited to support your AOP process and we can talk about how to run the process through Confido with our recent feature launches of Targets and Scenarios.
🥕 That’s a Wrap — See You Next Week!
We’re committed to making Confido the best place for CPG teams to build, refine, and align on their numbers. By adding flexibility at every step — from Custom Attributes and Equalized Units to forecast data source filters — we’re giving you the tools to plan, execute, and analyze on your terms.