New on the Shelf: Bulk Approve Deductions, and Demand Planning Innovations

Fresh from Confido: No more clicking through pages of deductions or only having one way to adjust a forecast— we've got updates that'll save you time where it counts.

We've been busy. This week we're shipping updates across Cash Application and Demand Planning — from bulk deduction approvals that finally break the 100-line ceiling, to new ways to build and manage your demand plans. Here's what's new.

💳 Cash App and Deductions: Bulk Approve Deductions

If you've ever sat there clicking through page after page just to bulk-approve the same category of deductions, this one's for you. Confido now lets you approve your entire set of deductions in one action — not just whatever fits on the current page. For brands with high-volume retailers like Target, that can mean clearing thousands of lines at once instead of grinding through them in batches of 100.

🔌 Demand Planning Innovations

Most demand planning tools give you one way to adjust a forecast.

Confido now supports two types of innovations directly in the demand planning module. Manual entry innovations let users key in a single number that flows through all final forecast cells automatically. Sales forecast innovations pull data from the ship-to forecast side, so your sales forecast and demand plan stay in sync without manual reconciliation.

It's the kind of flexibility that saves your team from chasing numbers across spreadsheets.

Upcoming Events

Overview

Date/Time

Minneapolis CPG Sales Leader Dinner

Join us for an intimate evening with fellow CPG Sales Leaders at Porzana, one of Minneapolis's most celebrated dining destinations.

Date: June 9th, 2026

Time: 6:00 PM - 9:00 PM CST

Register here

Confido CPG Sales Leader Dinner

Join Confido for an intimate dinner at Ci Siamo with CPG sales leaders during Summer Fancy Food week.

Date: June 28th, 2026

Time: 6:30 PM - 9:00 PM EDT

Register here

Welcome Daniel Rizzo and Mahir Ayhan to Confido

The infrastructure we're building at Confido runs on models that can make sense of massive, messy CPG data sets — and attracting people who can work at that level of ML depth is how we get considerably better at that job.

That's why we're excited to welcome two PhD ML engineers to the team.

Daniel Rizzo's background spans experimental nanophysics and building ML systems that read the natural language of the brain — and he's now bringing that thinking to our demand planning product.

Mahir A. brings the rare combination of CS professor and Meta ML engineer — we're thrilled to have that academic and industry depth working on CPG data problems.

Welcome, Daniel and Mahir.

—Justin Hunter

🤝 Confido’s Referral Program 

Know someone who could benefit from Confido? We’d love to connect!

➡️ Submit referrals at the link below:

Every referral helps us build a better product for the whole community — thank you.

🥕 That’s a Wrap — See You Next Week!

As always, if you have questions or want a walkthrough of any of these features, reach out to your CSM — we're here to help you get the most out of Confido.