New on the Shelf: Auto-Disputes for Kroger & CVS, Plus Suggested Order Recommendations

Fresh from Confido: Expanded Dispute Recovery and Smarter Order Recommendations

Author

Alison Baird
May 04, 2026 • Read time: 1 minute

🏪  Auto Disputes Now Supports Kroger and CVS

Kroger and CVS are two of the largest retailers in the country — and two of the harder ones to recover deductions from. The volume alone is enough to bury a team, and most CPG brands end up writing off deductions not because they're invalid, but because the process to challenge them is too slow and too easy to deprioritize.

That's exactly the problem Confido's Auto-Disputes was built to solve. The engine automatically identifies your winnable deductions, pulls supporting documents like BOLs and PODs, drafts the dispute, submits it, and tracks the full lifecycle through to resolution — without your team lifting a finger. Brands on Confido are consistently recovering deductions that used to fall through the cracks.

And now that same engine supports both Kroger and CVS. If your team is currently writing off deductions at either retailer, it's worth a conversation.

📦️ Demand Planning: Suggested Order Recommendations

Knowing what's on the shelf is one thing. Knowing what to order, when, and for which customer is where brands actually win. This week, we're spotlighting a Demand Planning capability to help you do exactly that!

Confido now automatically generates order recommendations based on your inventory levels, shipment forecast, target days on hand, and customer commitments, so your team spends less time building orders from scratch.

In practice, this feature:

  • Gives your team a data-driven starting point to review and adjust

  • Reduces reliance on manual spreadsheet-based order building

Better inventory visibility means fewer surprises, fewer missed orders, and more confidence in every commitment you make.

Upcoming Webinars

Overview

Date/Time

Inventory Blind Spots: Why They Happen and How to Fix Them

Startup CPG is hosting a webinar with Confido where you can learn how leading CPG brands are closing execution gaps, eliminating inventory blind spots, and protecting revenue at the shelf.

Date: May 26, 2026

Time: 1:00 PM EDT

🤝 Confido’s Referral Program 

Know someone that could benefit from Confido? We’d love to connect!

➡️ Submit referrals at the link below:

Every referral helps us build a better product for the whole community — thank you.

🥕 That’s a Wrap — See You Next Week!

Between recovering dollars you've already earned and planning around what's actually on the shelf, this week's updates are about giving your team fewer surprises and more time to focus on what actually moves the needle.

As always, reach out if you want to see any of this in action — we'd love to show you.