Let the best forecast pick your model and the disputes come to you

Two upgrades this week: Best Fit now picks the sharpest model for every SKU on its own, and the disputes workbench has a new Needs Review queue that surfaces exactly what needs your attention.

Here's the short version of this week: Best Fit forecasting now picks the sharpest model for every SKU on its own, and the disputes workbench has a new Needs Review queue that surfaces exactly what needs your attention, so both jobs run without you. Justin also breaks down how a confirmed plan flows back into your ERP to drive POs, and we share where to find the team next month at SuperZoo, NACDS, and a finance leaders dinner in Colorado!

🧠 Smarter Best Fit Forecasting in Demand

New in the Demand Planning Workspace: Best Fit forecasting now picks the strongest model for each individual item instead of applying one blanket winner across your whole portfolio. New and innovation items that have a forecast but no sales history, which used to fall out of the pipeline, are now scored and surfaced too.

The payoff: Your forecast gets more accurate where it's hardest to get right. Every item is matched to the model that actually fits its own demand pattern, and the new products you're launching, exactly the ones legacy tools tend to miss, no longer disappear from the plan. That means tighter inventory, fewer stockouts, and a forecast your team can trust without hand-correcting.

💰️ Automatic Disputes UI Refresh & New Workbench

New in the disputes workspace: The disputes module has a redesigned UI, and at the center of it is Needs Review: a live queue that automatically surfaces every dispute that needs your attention. It scans across all your disputes, flags what requires action, and sorts each item into Required and Recommended so you know exactly what to work next.

The payoff: No more clicking through every dispute to find what's stuck. Needs Review populates on its own, pulling the items awaiting docs, decisions, or repayment into one prioritized list, so nothing sits idle and your team spends time resolving disputes instead of hunting for them. Open the queue, work the list, done.

🔧 Want the Full Changelog?

This newsletter covers the highlights, not everything we ship. Under the hood, product updates land every week: new features, fixes, and the small workflow improvements that never make it into an edition like this one.

Now there's one place to see all of it. We've built a dedicated Changelog page — every front-end feature, with visuals and context, as soon as it goes live. No commentary, no waiting for the next newsletter. Just the full running list of what's new in Confido.

💬 Q&A with Confido’s CEO, Justin

"Once we build a demand plan in Confido, how does it actually drive our inventory and purchase order decisions?"

Confido pulls your live position from your on-hand inventory, open POs, and sales orders, and nets your demand plan against it to generate purchase order recommendations. So instead of eyeballing what to buy, you get a recommended order quantity per product that already accounts for what you have and what is already on the way.

You review those recommendations and confirm the ones you want, and they flow straight onto your supply plan as planned supply. Demand and supply read from the same numbers, so your plan stays consistent as you work instead of drifting across separate spreadsheets.

Have a planning question? Reply to this email. Best one gets answered next week.

🎥 Reminder: Upcoming Webinar on Closing the S&OP Loop

Thilo Hamann, our Director of Demand Planning, and Ben Demers, our Founding Engineer, are both hosting another webinar on the full S&OP cycle - on July 30th. Register using the link below!

📅 Where to Find Us

Upcoming Events

Overview

Date/Time

SuperZoo 2026

North America's largest pet-industry retail trade show.

Date: August 12-14, 2026

Location: Mandalay Bay Convention Center, Las Vegas, NV

NACDS Total Store Expo 2026

The chain-drug/retail industry's biggest buyer-supplier gathering (CPG, OTC, beauty, supply chain).

Date: August 15-17, 2026

Location: Thomas M. Menino Convention & Exhibition Center, Boston, MA

CPG Finance Leaders Dinner

Confido and Ember Search invite you to an exclusive evening for finance executives from some of the most exciting brands in Boulder and beyond.

Date: August 20th, 2026

Location: Flagstaff House, Boulder CO

Register Here

🤝 Confido’s Referral Program 

Know someone who could benefit from Confido? We’d love to connect!

➡️ Submit referrals at the link below:

Every referral helps us build a better product for the whole community - thank you.

🥕 That’s a Wrap. See You Next Week!

As always, if you have questions or want a walkthrough of any of these features, book a demo or reach out to your CSM - we're here to help you get the most out of Confido.

One ask before you go: send this to a CPG person you love.